Why Melbourne is the most iconic city in Australia

Melbourne has been voted as the world’s fourth most liveable city.

Hundreds of thousands flock to Melbourne to experience its uniqueness. There’s a charm to Melbourne that’s hard to find anywhere else – get swept into Melbourne’s exciting culture of art and music, and you’ll see why.

So what makes Melbourne, well…Melbourne?

• Great food and incredible coffee culture
• Hidden bars and laneways
• Education capital
• Events/entertainment are happening all the time

Food and coffee culture

The food and coffee culture in Melbourne is unparalleled. With 5* fusion dining experiences that you simply won’t find anywhere else, Melbourne is home to some of the most high-end dining experiences. Melbourne’s culinary scene is thriving, and it’s a heaven for foodies! There are always new restaurants and eateries popping up, with bold flavours – the cuisine here is nothing short of fantastic, and the hospitality venues aren’t afraid to do something different.

This incredible culture is iconic only to Melbourne, and you likely won’t find it anywhere else!

A unique coffee culture

Melbourne’s coffee scene is among the best in the world. It’s well known for its high-quality coffee, wherever you go! The coffee culture is so unique that Melbourne has its own style of coffee that has been called the ‘magic’ coffee.

What is a magic coffee?

The magic coffee is, essentially, a double ristretto (so the water is forced through the espresso twice over). This forms the basis for a coffee that is stronger in caffeine than any other.

Hidden bars and laneways

Take a wander around the city, and it won’t be long before you stumble across a hidden laneway! The laneways are decorated with cool artwork and graffiti, and you’ll likely see something new and different every time you walk around.

The education capital

The education services offered in Melbourne are the best in Australia. It’s home to the highest-ranking University in the world: The University of Melbourne.

There’s world-class healthcare and top-level education. With world-class universities comes world-class libraries! The State Library of Victoria is a great place to go and study, or even just walk around and admire the interior architecture. Popular with students all over the city, this library gets busy with students during the day.

Entertainment and events

There is always some form of entertainment happening in the city, any night of the week.

Summer months see lots of different outdoor festivals happening, whereas the wintery months have heaps of indoor venues.

The National Gallery of Victoria always has an event happening, and the Queen Victoria Markets equally have lots going on. In the winter, the markets have the Winter Night Market, whereas the Summer Night Markets offer a midweek culinary treat every Wednesday.

Explore Melbourne with us!

Walk around the city and discover the delights of Melbourne.