Why Melbourne is the most iconic city in Australia

Melbourne has been voted as the world’s fourth most liveable city, and it’s easy to see why!

Hundreds of thousands flock to Melbourne to experience its uniqueness. There’s a charm to Melbourne that’s hard to find anywhere else – get swept into Melbourne’s exciting culture of art and music, and you’ll see why.

So what makes Melbourne, well…Melbourne?

• Great food and incredible coffee culture
• Hidden bars and laneways
• Education capital
• Events/entertainment are happening all the time

Food and coffee culture

The food and coffee culture in Melbourne is unparalleled. With 5* fusion dining experiences that you simply won’t find anywhere else, Melbourne is home to some of the most high-end dining experiences. Melbourne’s culinary scene is thriving, and it’s a heaven for foodies! There are always new restaurants and eateries popping up, with bold flavours – the cuisine here is nothing short of fantastic, and the hospitality venues aren’t afraid to do something different.

A unique coffee culture

Melbourne’s coffee scene is among the best in the world. It’s well known for its high-quality coffee, wherever you go! The coffee culture is so unique that Melbourne has coined its very own style of coffee: It’s called the ‘magic’ coffee.

What is a magic coffee?

The magic coffee is a double ristretto (so the water is forced through the espresso twice over). This makes a coffee that is stronger in caffeine than any other.

Hidden bars and laneways

Take a wander around the city, and it won’t be long before you stumble across a hidden laneway! The laneways are decorated with cool artwork and graffiti, and you’ll likely see something new and different every time you walk around.

The education capital of Australia

The education services offered in Melbourne are some of the best in Australia. It’s home to the highest-ranking University in Australia: The University of Melbourne.

This thriving student city has around 300,000 students! And with top-level universities comes top-level libraries! With its iconic green lamps and polished wooden interiors, the State Library of Victoria is a great place to go and study. It’s an ideal spot to spend a quiet afternoon with a book or wandering around to look at the impressive architecture. As one of the most famous libraries in Melbourne, this library gets busy with students and tourists alike.

Entertainment and events

There is always some form of entertainment happening in the city, any night of the week.

Summer months see lots of different outdoor festivals happening, whereas the wintery months have heaps of indoor venues all over the city that host events! The National Gallery of Victoria always has an exhibition taking place, and the Queen Victoria Markets hold seasonal events. During summer and winter, these markets hold midweek culinary treats every Wednesday.

Explore Melbourne with us!

Want to enjoy this city as much as we do? We know all the best spots – whether you’re scouting out hidden bars or you want to know the history and heritage behind Melbourne’s most iconic areas.

Walk around the city and discover the delights of Melbourne.